Vision, Purpose, Strategy and Values

Quality goes beyond our products here at Al-Pac. It’s about our people, values and business ethics. We strive to be an industry leader in everything we do, from our operations and how we work with our communities to the way we develop our team members and manage the forest. We are always investing in new and innovative ideas while also delivering our premium products in an environmentally sustainable way.

Our Vision – To be a good neighbour with $1 billion in diversified revenue by 2031.

Our Purpose – As stewards of the resources entrusted to us, we make a positive impact where we work and live.

Our Strategy – Diversify revenues through investment in complementary industries creating a diversified business hub that is differentiated by environmental stewardship, social impact and strong governance.

Our Values – We are a values-based organization. At Al-Pac, we believe that living our values and holding each other accountable is one of the things that makes us successful in every area of our business.

Our values are important to us because they help us grow and develop. They ensure that our decisions are directed towards a specific purpose. Al-Pac’s core values support our vision and shape our culture.


  • Focus on doing the right things at the right time at the right cost


  • Be engaged
  • Be positive and optimistic
  • Consider the company and the team when making decisions
  • Work safely


  • Encourage continuous improvement
  • Support team member development
  • Open to change

Ethical Behaviors

  • Honesty in all dealings
  • Treat others with dignity and respect
  • Abide by all laws, management guidelines and policies


  • Responsible for decisions and actions
  • Follow through on commitments

Working for a Values-Based Organization is Pretty Amazing!

Read about Life with Al-Pac.